Global online betting and gaming brand Betway announced in Toronto that Rogers's proposed National Bank Open has been added to its global tennis sponsorship portfolio to become the tournament's official betting partner.
The 2023 ATP Masters 1000 tournament will take place at SoFi Stadium from Aug. 5-13, with the final on the 10,800-strong Centre Court inside the tennis complex.
The brand agreed to a multi-year deal with high court-side visibility for eight days on the back wall around the Sobies Stadium complex.
Since 1881, the best players in the world have shown their skills on Canadian courts and have an impressive list of past champions, including legendary names such as Bjorn Borg, Ivan Lendle, John McEnroe, Roger Federer, Rafael Nadal, and Novak Djokovic.
Carlos Alcaraz, the new Wimbledon champion and world No. 1, will play for the first time in Toronto and will play his opening game on Wednesday night, Aug. 9.
"In addition to our enviable portfolio of tennis sponsorships worldwide, we are excited to welcome the National Bank Open to the Betway Family," said Anthony Walkman, head of the Betway Group. "We are definitely very excited to continue to be known as the number one betting brand in tennis and be a partner because it is deeply ingrained in history and is a constant favorite of tennis fans."
Betway is tennis's leading betting brand and has shown its continued commitment to tennis, covering 12 tournaments around the world on the ATP Tour, including the Miami Open, Rio Open and Hamburg European Open.
"We are excited to partner with Betway and welcome them to our amazing group of corporate partners," said Rob Swan, Chief Commercial Officer of Tennis Canada. "We look forward to working closely with them as part of our multi-year contract as we offer our fans a special event."
Beyond tennis, the supergroup-owned brand has built an enviable sponsorship portfolio in various sports and teams, including the Premier League, La Liga, cricket, and the NBA and NHL in the United States. 슬롯사이트